I feel like I have learned a ton of information through my current job and that is one of the things that I like the most about working where I do. It is a privilege to be able to come to work each day and impact the community. There are many nonprofit professionals that feel just as I feel and I think that the thing that sets them all apart is the opportunity for more and more people to start investing in the community. The more people that invest in the community, the more opportunity there is for individuals to make an impact in the place that they call home. To get people to invest in the community, the nonprofit often has to do a marketing effort to attract new investors. It is not like a stock or something like that where people may or may not see an immediate return. Rather, the investment in a nonprofit is a return on investment that will be seen over the course of many years. Nevertheless, there are a couple of things that a nonprofit can do to increase their visibility in the community. One of the items that they can do would be to develop a website that is well-designed and attracts investors. There are several ways that a nonprofit can start to do just this.
The first way to develop a website that people want to go to would be to create a site map. That is the opportunity to sit down and develop a way that people might want to experience the website. There will be resources, success stories, and ways for individuals to develop a keen understanding of what it is that your nonprofit does in the community. The second thing that I would recommend is the development of a nonprofit brand. My organization does a great job of this and I think that it comes around every few years that we need to be clearer about what we do in the community. Creating a marketing plan for your nonprofit allows for you to clearly specify what your organization does and why people should feel comfortable investing in your organization. It is a way for your nonprofit to develop its own narrative and to allow for people to recognize everything that you do in the community. I would be very surprised if more people did not seek out nonprofit online rather than in person. Another strategy to be considered by a nonprofit would be to utilize a SEO firm to increase visibility. Doing so is a very promising way to increase the visibility when someone is trying to research a certain issue. It allows the nonprofit to show up on Google if there is a specific term that is typed into the search area. I think it’s a great way of attracting new investors for the nonprofit. I am not sure what the return on investment is, but I have to imagine that it is a good one best more clicks generally means more dollars.