A logo is a direct reflection of the brand that businesses build from scratch. A website design company can also work to build your logo, based on pixels, brand colors and more.
Some of the Benefits of a Logo Include:
Recognition – the most recognizable brands are known by their logo. Once this is spotted in any marketing material, the customer instantly knows which company it represents. Think Apple, Nike, Google and other big names that have simple yet resonating logos.
Loyalty – a logo is also said to increase loyalty in customers. As the point above suggests, once a customer acknowledges that a product or service belongs to your brand, he or she is most likely to make an instant purchasing decision, while forgoing the tiresome process of research.
Sharing – a logo can be shared with friends of customers, which can ultimately improve sales and the bottom line.
When it comes to marketing online, the same techniques that are used in the offline world can be applied to the online marketplace. Examples include:
Word of Mouth Marketing – through social media. Most individuals believe that social media is a huge marketing machine that can open up the floodgates of guerilla marketing.
Print Ads – may not be available online, but digital versions of newsletters, postlets and brochures are in full circulation online each day.
Media – the equivalent of TV and radio ads in the online world is PPC or even similar ads on video channels like YouTube.
A Denver web design company is able to build different marketing materials aside from websites alone